Hi I know Arpit since our PG days back to NID. I think whatever NID taught us in design school Arpit has able to built his brand exactly. His studio not only design the products they add soul to it. I really like this Utility pouch because I draw everyday and this is very useful to keep my tools, pencils, pen etc. properly at one place And I have kept the small notes on Indian Rhinoceros which came with pouch. All the best NEST team !!! amazing products , will keep buying them.